Amouage Set Design

For the visual production of their new fragrance series, Amouage invited Mono Earth to develop a material-based collaboration rooted in earth.

The project evolves from making, to image, and into spatial installation.

For the Amouage photoshoot, Mono Earth created a series of rammed earth units using the distinctive red soils of Cappadocia. These elements formed a spatial backdrop where fragrance and material presence could meet.

The layered textures of earth introduced a natural depth and atmosphere, framing the perfumes within a context shaped by time, geology, and tactility. The contrast between refined glass objects and raw earth surfaces created a dialogue between luxury and nature.

The set became more than a background—it functioned as a material narrative, where scent, image, and earth converged.