Yapı Tech Garage - Product Experience Zone

Yapı Tech Garage & Product Experience Zone has been reimagined this year as a curatorial experience that moves beyond presenting

materials as products, and instead positions them as tools for decision-making, connection, and impact. In this approach, material is not merely a visible surface; it becomes something to touch, to feel, and to think with. The visitor is no longer a passive observer, but an active participant in the experience.

Over the course of three days, five exhibiting companies and three start-ups take part in this space, presenting powerful ideas condensed into just 6 m²—moving beyond large stands, expansive square meters, and catalog-based displays. This framework aims to reduce physical scale while intensifying the narrative and its impact.

What is presented in this experience space does not only show what has been produced; it reveals how it has been designed, what systems it connects with, what it transforms, and what kind of impact it creates. Here, material, architecture, and technology are approached not as objects of sale, but as strategic components of design.

At Mono Earth, we approach earth not simply as a construction material, but as a thinking and responsive matter. Between April 27–30, in Hall 3, we have created a space where earth can be experienced through touch and sensation. During this time, our founders, Can Cumalı and Çağlar İşbilir, will be present to answer questions while inviting visitors to explore the potential of the material together.

For us, material can only be understood through contact. This is why this space is not merely an exhibition, but a site of encounter, exploration, and experience. We are here not just to see earth, but to truly understand it.